tag:blogger.com,1999:blog-83457563011862468922023-11-15T07:43:58.990-08:00North Texas PR by Sweeney Media Groupjsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-8345756301186246892.post-66482097835511514202010-02-07T11:00:00.001-08:002010-02-07T11:00:10.247-08:00State of the arts - is there still time for culture?<p><span class="vitstorybody"><span style="font-size: x-small;"><strong>
<br /><h2 class="vitstoryheadline"><span class="vitstoryheadline">State of the Arts<br /></span></h2>
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<br /><h5 class="vitstorydate"><span class="vitstorydate">04:31 PM CST on Friday, February 5, 2010</span></h5>
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<br /><p><em>Today’s education debate revolves almost solely around testing, benchmarks and foreign competition. With the focus on results, is there still time in the school day for the arts? The Wallace Foundation believes so; it recently renewed a multimillion-dollar grant to continue funding Thriving Minds, a partnership between Dallas, DISD and cultural organizations designed to expose students to the arts. Points turned to Kevin Moriarty, artistic director of the Dallas Theater Center, to talk about where the arts stand today.</em></p>
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<br /><p><strong>What is the state of arts in public schools?</strong></p><p>Nationwide, it’s frankly alarming. The arts are increasingly being reduced or eliminated as budgets become tighter and there is an increased emphasis on empirical testing to determine student achievement. For those concerned about the future of humanities in American civic life, those are alarming trends.</p><p><strong>Can the arts help at-risk kids?</strong></p><p>This is the day-to-day work we do at the theater center. Truth is, the most important thing for kids who are disconnected from positive role models or healthy relationships with their peers is to connect with something outside themselves, something bigger than just them, to belong and have someone care about you and demand things of you. That’s clarinet lessons, play practice or tap dance class. You’re going to show up on time, have your tap shoes and learn this difficult combination. That takes practice, time and discipline.</p><p>Take high school kids who are experiencing a sense of isolation. Put them in a play where they have to work with each other to tell a story. That’s very, very powerful.</p><p><strong>How do you reconcile this with the fact that the U.S. is falling behind in math, science and engineering?</strong></p><p>Mathematical skills are absolutely important in terms of being able to turn a vision or idea into reality. Math by itself cannot change the world. It absolutely requires a vision about what society can and should be. Numbers didn’t come up with the Internet. The Internet has embedded in it notions of dreams of how people could communicate. You need those things hand-in-glove with technological expertise to figure out how to make it work.</p><p><strong>Is there a big-city school district that’s doing arts correctly?</strong></p><p>There really isn’t one, but the Wallace Foundation is providing resources to try and understand what it takes to get t right. I think Dallas is closer to getting it right than almost any other major city, but we have a long way to go.</p><p>I’m sitting in my office and can look out the window and see the Booker T. Washington High School for the Performing and Visual Arts. I teach in the school a couple of times a week, and its students have a lot of access to the work that we and other theater groups do. That is a shining jewel of what the best of arts education can be at the secondary level, not only in Dallas but around the country. The collaboration that we’re doing is to the best of my knowledge unprecedented in the United States — the idea that a professional arts organization would have such a close, embedded relationship with a public school, actually teach in the classroom and engage the students in the artistic life.</p><p>Increasing the number of kids who have access to seeing great works of arts — to mentors or teachers and to groups connected to those arts so it more than “let’s get in a bus and go see a play” — is the goal. Booker T. is doing that, but in a perfect world, what would make Dallas the absolute leader and pinnacle of that is if those opportunities could be shared with all children.</p><p><strong>Why are the arts important?</strong></p><p>A democracy can only flourish if we as a people share common goals, vision and ideals. It promotes empathy if people can put themselves into someone else’s shoes. Otherwise, you’d be in a dog-eat-dog society. The ability to allow someone to step outside themselves is something the arts have always done.</p><p><strong>Is there a link between the arts and critical thinking?</strong></p><p>People argue, “Oh, you’ll become better at mathematics” or “You’ll get higher grades and be more likely to get into college.” Yes, there are studies that show that, but I think those are relatively tangential to the real importance — critical thinking. Great works of dance or literature or theater or music invite you to step outside of yourself and grapple with things that are abstract and often, by their very nature, unsolvable.</p><p><em>This Q&A was conducted, edited and condensed by Dallas Morning News editorial writer Jim Mitchell. His e-mail address is <strong><a href="mailto:jmitchell@dallasnews.com"> jmitchell@dallasnews.com</a></strong>. Kevin Moriarty’s e-mail address is <strong><a href="mailto:Kevin.Moriarty@dallastheatercenter.org"> Kevin.Moriarty@dallastheatercenter.org</a></strong>.</em></p>
<br /></span></span></p>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-26250401933124954522010-01-29T07:19:00.001-08:002010-01-29T07:19:05.845-08:00Spread it around<p>Being positive is contagious. Spread it around!</p><p><a href="http://tinyurl.com/ntxpr" target="_blank">http://tinyurl.com/ntxpr</a></p>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-36162048611750261612010-01-28T07:19:00.001-08:002010-01-28T07:19:06.227-08:00Consumer reviews<p>Today, consumer reviews are made in real time on mobile camera, video and text. No edits allowed. Be prepared. <a href="http://tinyurl.com/ntxpr" target="_blank">http://tinyurl.com/ntxpr</a></p>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-25555342857140237292010-01-27T07:23:00.001-08:002010-01-27T07:23:05.571-08:00Be a trusted consumer source<p>More complex a decision required, more likely consumer will seek info & referral they trust. BE a trusted source. http://tinyurl.com/ntxpr</p><p> </p>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-55693887418737881312010-01-25T03:23:00.001-08:002010-01-25T03:23:05.248-08:00Science affects culture. Robert Miller shares creative thinking at UTD.<p>Science affects culture. Robert Miller shares creative thinking at UTD.</p><p><strong>http://tinyurl.com/y8zyosh</strong></p>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-89296182523747665612010-01-25T02:23:00.001-08:002010-01-25T02:23:04.661-08:00New year brings high hopes and consumer confidence for DFW. Evaluate for yourself.<p>New year brings high hopes and consumer confidence for DFW. Evaluate for yourself.<br />http://tinyurl.com/y9n9ex9</p>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-86174834902888369982010-01-24T16:10:00.000-08:002010-01-24T16:13:14.363-08:00Secrets to writing traffic-driving tweets from PRSA TACTICSOnly You: The secrets to writing traffic-driving tweets<br /><br />Retweeting a post has huge traffic-driving power on the Web. So, writing compelling Twitter headlines is an important factor in ensuring that your message is retweeted. “With one click, any of your readers can spread your post to hundreds or thousands of their followers,” Dan Zarrella, author of “The Social Media Marketing Book,” writes for Copyblogger.<br /><br />Zarrella’s research shows that while nearly 20 percent of all “normal” tweets contain a link, 70 percent of retweets contain a link. To increase the chances of having your post retweeted and your link passed along, Zarrella suggests using nouns and third person verbs. Similar to newspaper headlines, he says, “Highly retweetable headlines talk about someone or something doing something. A headline should never talk about all the things you did yesterday and how you did them, as past-tense verbs and adverbs both lead to far fewer retweets.”<br /><br />Most retweetable words:<br />you<br />Twitter<br />please<br />retweet<br />post<br />blog<br />social<br />media<br />help<br />please retweet<br />great<br />10<br />follow<br />how to<br />top<br />blog post<br />check out<br />new blog post<br /><br />LEAST retweet:<br />game<br />going<br />haha<br />LOL<br />but<br />watching <br />work<br />home<br />night<br />bed<br />well<br />sleep<br />gonna<br />hey<br />tomorrow<br />tired<br />some<br />back<br />bored<br />listening<br /><br />You should talk directly to your readers whenever possible, he says, as “you” is the word that occurs the most in retweets. “Top” and “10” are also commonly used words, displaying that people like lists, and discussing “twitter” and “social media” is also popular.<br /><br />As far as the least retweetable words: random first-person verbs and details about your life. Zarrella suggests that you “stop talking about yourself.” He also adds that using rare and more novel words increases the chance of being retweeted, as do longer and more complex words.<br /><br />“When you’re writing your headlines, you should be striving to say something new that breaks through the clutter of everyday chatter,” he says. “So don’t ‘dumb down’ your headlines for Twitter; users and power retweeters are smarter than you may think.”<br /><br />Publication Date: 01/2010<br />Source: SO01 Public Relations Tactics<br />Product Code: 6C-011007<br />Organization/Author/Firm: John Elsasser<br />Format: Newsletter Article (Tactics)<br />Summaryjsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-53502706790592832002009-08-20T12:17:00.000-07:002009-08-20T13:20:06.357-07:00Quote of value of service“Few will have the greatness to bend history itself; but each of us can work to change a small portion of events, and in the total of all those acts will be written the history of this generation.”<br /><br />Robert F Kennedyjsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-26031855352324516922009-08-09T10:11:00.000-07:002009-08-09T10:13:53.082-07:00Initiative links building owners with nonprofitsInitiative links building owners with nonprofits<br />The agencies need extra commercial space, and there’s plenty available<br />Dallas Business Journal - by Bill Hethcock Staff writer<br /><br />An increased demand for space to store food and other supplies for the needy has prompted a Dallas energy consultant to play matchmaker between the nonprofit community and the commercial real estate industry.<br /><br />Carolyn Cantrell, director of the Dallas office of Good Energy LP, has launched an initiative called “Good Space for Good People” in which her company will serve as a clearinghouse for commercial properties that landlords and building owners make available for nonprofits.<br /><br />“Many nonprofits have a real need for more space right now because of the economy, and the commercial real estate community has more space than they’d like to have because leasing is down,” Cantrell said. “The economic downturn has provided an opportunity to tie them together.”<br /><br />In addition, tax deductions may be available for in-kind donations of space, she said.<br /><br />One of the organizations needing space is the North Texas Food Bank, said Jan Pruitt, the food bank’s president and CEO. NTFB’s member food pantries and other agencies it supplies have seen a sharp increase in first-time clients over the last six months. Many are recently laid-off workers who never imagined they would rely on a food pantry, soup kitchen or meal program for help, she said.<br /><br />[CompanyWatch allows you to receive email alerts with stories related to your companies of interest. <p>You can watch up to ten companies at a time.</p>] The North Texas Food Bank has distributed 3 million more meals this year than at this time last year, and its agencies have ordered 40% more food in the same period, Pruitt said.<br /><br />“I think there is a win-win here,” Pruitt said. “If someone is unable to rent or lease out warehouse space, and they can get a tax write-off for helping the food bank, that’s a win on both sides.”<br /><br />The rising demand has left the food bank in need of 70,000 to 90,000 square feet of warehouse and distribution space, said Paul Wunderlich, NTFB’s chief operating officer. About 260 nonprofits in 13 counties receive food from the food bank, and many of those groups need more warehouse space as well, he said.<br /><br />The food bank especially needs cooler and freezer space, Wunderlich said. Ideally, the space would be in western Collin County, but the food bank is happy to consider any space, he said.<br /><br />“You have to be innovative and nimble in the nonprofit industry, and you have to take advantage of opportunities as they come along,” he said.<br /><br />NTFB currently operates out of a 70,000-square-foot warehouse it owns in South Dallas, which is at the southern end of its service area. The food bank would consider ownership or long-term leases in donated space, Pruitt said.<br /><br />“We’re kind of like a kettle here,” Pruitt said. “We’re starting to boil and we need more space to relieve the pressure.”<br /><br />In addition to the food bank, the recession has caused the Dallas-area chapter of the [CompanyWatch allows you to receive email alerts with stories related to your companies of interest. <p>You can watch up to ten companies at a time.</p>] American Red Cross and many other nonprofits to require not only additional warehouse space, but office and retail space as well, Cantrell said.<br /><br />Nonprofits with a property request and building owners or commercial real estate firms with available property may contact Cantrell at 972-200-9777 or carolyn@goodenergy.com.jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-62209702694849453742009-08-09T10:06:00.000-07:002009-08-09T10:11:36.491-07:00Saving nonprofits through pro bono adoptionRobert Miller of The Dallas Morning News, provides a fresh outlook for companies to continue to embrace nonprofits. <br /><br />Saving nonprofits through pro bono adoption by Robert Miller<br /><br />Blaine L. Nelson, managing partner for Deloitte's North Texas, Arkansas and Oklahoma region, has devoted most of his adult life to solving challenges confronting the nonprofit sector.<br /><br />His résumé attests to that commitment: He's the immediate past chairman of the board of governors of the Dallas Symphony Orchestra; a member of the board of directors of the Dallas Opera, United Way of Metropolitan Dallas and North Texas Regional Chamber of Commerce; a member of the Dallas Citizens Council and the advisory board of the American Film Institute Dallas; a former member of the board of directors of the Utah Symphony; and a former mayor of Fruit Heights, Utah.<br /><br />Dr. Kern Wildenthal, president of the Southwestern Medical Foundation and the Dallas Opera, just recruited Nelson to help choose a permanent executive director for the Dallas Opera.<br /><br />Nelson thinks philanthropy can still be effective if it adapts to meet changing economic conditions.<br /><br />"In the world of corporate philanthropy, cash has long been king," he said.<br /><br />"However, at a time when charitable cash contributions are being squeezed, when 76 percent of corporate grant-makers acknowledge they must adjust their giving strategies, and when there is renewed national emphasis on volunteerism, this one-track approach focused on 'show me the money' is untenable.<br /><br />"It is a mind-set that must change."<br /><br />At a crossroads<br /><br />Nelson thinks corporate philanthropy is at a crossroads because of the recession. And for some of the more than 14,000 nonprofits in North Texas, their very survival hangs in the balance.<br /><br />"Yet few corporate donors and nonprofits are thinking about using skilled volunteerism as a valued currency to complement existing philanthropic strategies and help offset declines in giving. But they should, because it's likely that those grant makers and nonprofits that seize the opportunity to expand their definition of corporate giving could emerge stronger and better able to weather the times ahead.<br /><br />"The time is right to redefine the traditional definition of corporate giving, to encompass what many business leaders consider their most valuable asset: the skills of their employees."<br /><br />Volunteer support<br /><br />Nelson cited a recent report by his company, the 2009 Deloitte Volunteer Impact Survey, which found that 95 percent of nonprofits need more skilled volunteer support. And 97 percent said they could increase their organization's impact if they had more consulting resources on a pro bono basis.<br /><br />"And while 78 percent of corporations agree that their employees' skills would be valuable to philanthropic organizations, only 50 percent offer this type of support," Nelson said.<br /><br />The need for cash, of course, is legitimate and undeniable, Nelson said. But with corporate donations on the decline, the need to hasten the adoption of pro bono as a complementary giving strategy has never been more urgent.<br /><br />"Consider this: Four in 10 nonprofits say they will spend between $50,000 and $250,000, or more, for outside business consultants in 2009," he said.<br /><br />"If they secured pro bono support instead, they could free up those funds for other uses."<br /><br />So why the slow adoption of pro bono?<br /><br />"One reason is that both sides cite significant barriers to the effective giving and getting of skilled support, given its inherently sophisticated nature. But these barriers are not insurmountable."<br /><br />Nelson offers a simple plan: Corporate donors should take stock internally and talk with current grantees about what types of skilled volunteer support is available.<br /><br />"Nonprofits need the most help in marketing, legal and strategic planning. Those are areas in which almost any large company has experience.<br /><br />"Second, they should offer a signed commitment. Companies generally follow through with financial contributions, but many nonprofits have felt the sting of unfinished pro bono projects in the past; 88 percent see the lack of a formal commitment as problematic."<br /><br />Taking the right steps<br /><br />Nelson said nonprofits can also take important steps.<br /><br />"First, they must be ready to accept pro bono help. The Volunteer Impact Survey found that nonprofits are generally better equipped to cultivate cash vs. volunteers. So make sure to assign qualified staff or board members to solicit and oversee pro bono engagements in their areas of expertise.<br /><br />"And second, when negotiating sponsorship contracts, think beyond the cash mentality. Recognize pro bono service as an asset that should garner benefits. Treat it as the valuable currency it is."<br /><br />Nelson said these ideas are just for starters.<br /><br />"It's been said that no one should ever waste a crisis. Indeed, these challenging economic times are cause for many corporate givers to readjust their giving strategies to the new reality.<br /><br />"Given the unlikelihood of increased cash giving, make pro bono the new currency. If our workforce is one of corporate America's most important assets, let's make it the community's too."<br /><br />10:17 AM CDT on Tuesday, May 26, 2009jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-57134318550709616502009-08-09T09:56:00.000-07:002009-08-09T10:00:24.935-07:00A shock for local culture?Arts backers see mixed signals in Dallas' office of cultural affairs<br /><br /><a href="http://www.dallasnews.com/sharedcontent/dws/dn/latestnews/stories/080909dnmetartscuts.3fcf853.html"></a>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-31285331744199352092009-07-21T11:40:00.000-07:002009-07-21T11:42:28.085-07:00Top Ten Collin County WomenSandra Fay is one of our favorite Collin County Columnist of The Dallas Morning News and she jumped on the chance to recognize these fabulous women leaders of Collin County - Congrats ladies!<br /><br /><br />Neiman Marcus Willow Bend will honor 10 Collin County women at an Aug. 20 luncheon benefiting the charities that nominated these community leaders for their contributions countywide.<br /><br />Honorees are Jenny McCall, CITY House; Carolyn Speese, Collin County Children's Advocacy Center; Beth Webb, Plano ISD Foundation; Jean Newman, Arts of Collin County; Amy Davis, Frisco Family Services; Diane Chester, CASA of Collin County; Sherrie Varrichio, Plano Symphony Orchestra; Christina Andrea, Children's Medical Center Legacy; Rosanne Best, Boys and Girls Clubs of Collin County; and Julie Karnes, Chamberlain Performing Arts.<br /><br />Marcus Wyss will be welcomed as the Willow Bend store's new general manager. Plano Mayor Phil Dyer will recognize each honoree, and public relations manager Chuck Steelman will present a runway show of fall's Top 10 fashion trends.<br /><br />Guest speaker Candace Nelson of Sprinkles Cupcakes fame is said to be planning special surprise treats for everyone.<br /><br />The honorees and a guest will be invited to a dinner party hosted by Wyss at Neiman's on the 19th, when Gittings president and CEO Barry Benton will unveil their portraits to be displayed in the store throughout the week.<br /><br />The $150 tickets may be purchased from each of the 10 charities, which will benefit from proceeds. Call Steelman at 972-629-1706 for further information.<br /><br />"Top Ten" will be an annual event in which each year's honorees will choose the 10 charities to be honored the following year.jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-17477634875276078172009-07-20T07:59:00.000-07:002009-07-20T15:44:16.671-07:00Attention Economy for the ArtsDouglas McLennan's recent post on ArtJournal is an excellent question to pose to any arts organization today. <blockquote>How to sustain an audience in the new "Attention Economy" where everyone assumes a robust Experience for any choice they make. Given infinite choice and a rising complexity in figuring out what one wants, getting people to pay attention to what you have to offer is increasingly problematic.</blockquote><br /><br />So how do you implement an Attention Economy strategy? Here are five ideas:<br /><br />1. Set up a ladder of involvement that rewards increased participation. Come to every performance and maybe you get a free ticket to give to a friend. Bring in a dozen friends and you get your name in the program. Organize a club around our programming and maybe you get an insider pass to see how next season's lineup is put together. We reward people who donate money; how about rewarding those who go out and bring in new recruits? Maybe membership on your board is one of those upper rungs of participation. The participation incentive ladder doesn't have to be formally structured like affiliate programs, but you get the idea...<br /><br />2. Community isn't free. Every time someone decides to interact with you, you have to reward them in some way. Even clicking a mouse (believe it or not) requires a reward. Ninety-nine percent of web visitors are lurkers. That is, they come, they read, they say "Gee, that's interesting," and they move on. Same with those who come to performances. Why should I come to a post-concert chat? You have to do something to provoke me into a response. That response is worth something. That response must be rewarded in some way. Especially if it's a complaint.<br /><br />3. These kinds of communities are extremely hierarchical. They don't want to be paid in money. They want status. Recognition. Validation. It can be as simple as identifying somebody as a friend of the organization. Reward them for answering other community members' questions. Cruise lines, for example, give repeat cruisers different color cabin key cards based on how many times they've come aboard. Those cards are status markers, and the community pays attention to them. Tech support in big online communities has largely become a community function. The community is better at solving its own problems, and people who log in with answers are accorded higher status by others in the community. This is a powerful driver of participation.<br /><br />4. Twenty percent of your seats are unsold? What a waste. Create a club that gives members access to cheap surplus tickets with which they can bring others. Those companies (airlines, are you listening?) that throw up barriers to upgrades make members feel like the company doesn't want you to have a good experience. Be over-generous. Your community will feel like they owe you for it. And that generosity doesn't necessarily have to cost you anything.<br /><br />5. Find ways to give people in your community opportunities to support you. I might not have enough money to give you a donation. But if you ask, I might bring a group of friends to the next concert. I might not have time to serve on your board, but I might know a good printer who could give you a break on programs. Public radio is available for free, but enough listeners value it so much that they're willing to give money to support it. We're not very creative about the ways we ask for support.jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-22845175144218567122009-07-19T19:01:00.000-07:002009-07-19T19:02:39.899-07:00Here is one of my favorite podcast series. <br /><br /><a href="http://philanthropy.com/media/audio/socialgood/">http://philanthropy.com/media/audio/socialgood/</a>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-16440267580071659672009-07-19T18:42:00.000-07:002009-07-19T19:01:12.849-07:00Perfect the Pitch<meta equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CJUSTIN%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link 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style=";font-family:";font-size:85%;" >Whether you have PR pros on your team or you are doing it yourself, these great tips help you formulate a story worthy of the Wall Street Journal. As always, it takes a solid newsworthy topic, planning, dialogue and patience to get the pitch perfect!</span><span style=";font-family:";font-size:85%;" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; line-height: normal;" align="left"><span style=";font-family:";font-size:85%;" >article credit: Jim Bucci</span><span style=";font-family:";font-size:85%;" ><o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; line-height: normal;" align="left"><span style=";font-family:";font-size:85%;" >If you think your company or brand may have a feature story worth pitching A-list media, then start by finding “the most compelling points of tension in a story and figuring out both what different players are doing surrounding that tension,” advises <span style="">Ilan Brat</span>, a food industry reporter at <i>The Wall Street Journal</i>. “That provides the plot,” he explains. Most important, say what this new trend, development or problem reveals about the world around us that is new or emerging, he suggests.<o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; line-height: normal;" align="left"><span style=";font-family:";font-size:85%;" >Brat’s offers these quick pointers for pitching or pegging ideas to feature stories: <o:p></o:p></span></p> <p class="MsoNormal" style="text-align: left; line-height: normal;" align="left"><span style=";font-family:";font-size:85%;" >• <b>Introduce the problem—and then offer a solution.</b></span><span style="font-size:85%;"><b style=""><span style=";font-family:";" > <o:p></o:p></span></b></span></p> <p class="MsoNormal" style="text-align: left; line-height: normal;" align="left"><span style="font-size:85%;"><b><span style=";font-family:";" >• Include elements of good storytelling in pitches.</span></b><b style=""><span style=";font-family:";" > <o:p></o:p></span></b></span></p> <p class="MsoNormal" style="text-align: left; line-height: normal;" align="left"><span style="font-size:85%;"><b><span style=";font-family:";" >• Look for—and unearth—trends that may become mainstream.</span></b><b style=""><span style=";font-family:";" ><o:p></o:p></span></b></span></p> <p><span style="font-size:85%;">
<br /><strong></strong></span><span style=";font-family:";font-size:85%;" ><o:p></o:p></span></p> <span style=";font-family:";font-size:12;" >
<br /></span>jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0tag:blogger.com,1999:blog-8345756301186246892.post-64267602220203664962009-07-19T14:53:00.000-07:002009-07-19T15:05:52.416-07:00Do relocations influence a community?The Dallas Morning News featured an excellent story today on corporate relocated executives and their influence on community. <a href="http://http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-reloville_19met.ART.Central.Edition1.4bc88d8.html"><span class="vitstorybody"><span class="vitstorybody">For <i>Next Stop, Reloville: Life Inside America's New Rootless Professional Class</i>, by Peter Kilborn </span></span>http://www.dallasnews.com/sharedcontent/dws/news/localnews/stories/DN-reloville_19met.ART.Central.Edition1.4bc88d8.html</a><br /><br />This is an exceptional concept that many non-profit organizations have pondered. Do our neighbors that only live here 2-5 years really engage in the community? Do they make an investment in any community? This is not a question on these families as neighbors, students or taxpayers....it is a deeper question regarding the long-term commitment this profile makes in a community - especially related to charitable giving. It is completely understandable that these families have a lack of "roots" and their giving may be focused on alma maters, corporate driven causes, their children's organizations, etc. (most likely any discretionary income is spent on movers, decorating, kids sports uniforms and address labels!)<br />The question is....how do nonprofit organizations and civic groups engage this group of citizens that are highly educated, well traveled, affluent and most likely missing "roots?"<br />We welcome any ideas and feedback!<br />Thanks to Sam Hodges at The Dallas Morning News for bringing this book to light.jsweeneyprhttp://www.blogger.com/profile/10126447558190360778noreply@blogger.com0