Whether you have PR pros on your team or you are doing it yourself, these great tips help you formulate a story worthy of the Wall Street Journal. As always, it takes a solid newsworthy topic, planning, dialogue and patience to get the pitch perfect!
article credit: Jim Bucci
If you think your company or brand may have a feature story worth pitching A-list media, then start by finding “the most compelling points of tension in a story and figuring out both what different players are doing surrounding that tension,” advises Ilan Brat, a food industry reporter at The Wall Street Journal. “That provides the plot,” he explains. Most important, say what this new trend, development or problem reveals about the world around us that is new or emerging, he suggests.
Brat’s offers these quick pointers for pitching or pegging ideas to feature stories:
• Introduce the problem—and then offer a solution.
• Include elements of good storytelling in pitches.
• Look for—and unearth—trends that may become mainstream.
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